Senior Leadership

Chief Executive Officer of URBN

Richard Hayne is CEO and Chairman of the Board of Directors of Urban Outfitters, Inc. (URBN), which is headquartered in the former Philadelphia Navy Yard. Mr. Hayne co-founded Urban Outfitters in 1970 and has been Chairman of the Board and President since the firm's incorporation in 1976. URBN is a leading lifestyle consumer products company operating under the Anthropologie, BHLDN, Free People, Terrain, Urban Outfitters and Vetri brands.

A graduate of Lehigh University, he serves on the board of Drexel University, where he is the Chair of the Board of Trustees, Independence Seaport Museum in Philadelphia, the Morris Arboretum and Stroud Water Research Center.

Co-President and Chief Operating Officer of URBN

Frank Conforti joined URBN in March 2007 as Director of Finance and SEC Reporting and was subsequently promoted to Controller, Chief Accounting Officer, Chief Financial Officer and then his current role, Co-President and Chief Operating Officer. Frank oversees Logistics, Development, Real Estate, Call Center, Human Resources, Talent Acquisition & Development, and Legal. Prior to joining the company, Frank worked with AlliedBarton Security Services, LLC, for five years, serving as Controller for three years.

He began his career at KPMG in 1998 where he held various audit roles. Frank was named as one of the top CFOs in Retail in 2014 by Institutional Investor. Frank holds a B.S. in Accounting from Moravian College and is a Certified Public Accountant.

Co-President and Chief Creative Officer of URBN

Meg Hayne has worked across all URBN brands for over 34 years. Today she is Co-President and Chief Creative Officer at URBN. Meg has established herself as a visual leader. Her passion is working with the creative teams in all areas of the business including product, environment, experience, and branding. She embraces all aspects of the brands – retail, wholesale and direct. She possesses a genuine love of managing people and encouraging their personal growth.

Meg’s goal is to identify and develop creative talent in all of the URBN brands.

Global Chief Executive Officer of Urban Outfitters and Free People Groups

Sheila joined the Free People brand in 2002 to help launch the first store. She was responsible for the merchant product development for the brand across all three channels; stores, digital and wholesale. She has been instrumental in the launch and development of new businesses such as Intimates, Shoes, Movement, Endless Summer and We the Free, in addition to expansion of the core offering. Over the years she has grown the buying and planning teams and developed the visual merchandising team.

Prior to joining Free People Sheila spent time within the merchant organizations of Bloomingdales and The Gap. Sheila has a BS in Psychology from Queen’s University.

Chief Administrative Officer of URBN

Azeez Hayne has served as Chief Administrative Officer since October 2020. Prior to this he served as General Counsel from 2015 to May 2022. He is responsible for the Human Resources, Talent and Legal Functions at URBN as well as the portfolio of brands, which include Anthropologie, Urban Outfitters, Free People, BHLDN, Terrain and Menus & Venues. He leads all corporate strategic and tactical HR and initiatives and advises senior management on company strategies and execution.

Prior to joining URBN, Azeez was a Partner at Morgan Lewis & Bockius in the Labor and Employment Practice focusing primarily on defending complex Employee Retirement Income Security Act (ERISA) litigation and systemic discrimination class actions. Azeez holds a law degree from University of Virginia School of Law as well as a B.A. in Biology from Swarthmore College.

Chief Technology Officer and President of Nuuly

Dave Hayne began his URBN career in 2001 on the floor of the Urban Outfitters store in downtown Philadelphia. Since then he has worked across a variety of operational areas including ecommerce and store operations, digital marketing, logistics, product management, engineering and analytics, as well as brand leadership roles at Free People. As CTO, Dave is passionate about delivering technology to make URBN’s employees, partners and customers more happy and successful. As President of Nuuly, Dave developed the team, concept and plan to launch URBN’s rental subscription platform in 2019.

A graduate of Trinity College, Dave lives in Philadelphia with his wife, five children and two labs.

Chief Financial Officer

Melanie Marein-Efron joined URBN in January 2013 as Director of Financial, Planning & Analysis was subsequently promoted to Executive Director Finance & Corporate Development and then Chief Financial Officer, her current role. Melanie oversees Finance, Accounting, Tax, Business Development & Strategy and Loss Prevention. Prior to joining the company, Melanie worked at Campbell Soup Company, Godiva Chocolate and General Motors in various senior finance roles.

Melanie began her career at Arthur Andersen in 1991 in the financial advisory consulting practice. Melanie holds a B.S. in Economics and M.B.A in Finance from the Wharton School of the University of Pennsylvania and is a Certified Public Accountant.

General Counsel of URBN

Michael Sibert joined URBN in 2003 as Associate General Counsel and was subsequently promoted to Deputy General Counsel in 2010 and then General Counsel in 2022. Throughout his 20 years at URBN, Michael has provided leadership and counsel on a range of issues, including legal operations, corporate governance, employment law, intellectual property law, real estate and contractual transactions, and regulatory compliance.

Prior to joining URBN, Michael began his career at Ballard Spahr Andrews & Ingersoll, LLP. Michael holds a law degree from Villanova University and a B.A. in Economics from Dickinson College.

Global Chief Executive Officer of Anthropologie Group

Tricia Smith joined the Senior Leadership Team at URBN in April of 2021, as the Global Chief Executive Officer of the Anthropologie Group. Her present responsibilities include the Anthropologie, Anthro Living, BHLDN and Terrain brands across North America and International.

Prior to URBN, she was the Executive Vice President and Chief Merchandising Officer at Tilly’s, a California based retailer, where she was responsible for all aspects of merchandising operations including buying, planning and allocation, sourcing and product development for stores as well as driving the overall digital experience.

Tricia began her career on the sales floor of Nordstrom in Southern California that eventually led her to the role of Executive Vice President & General Merchandise Manager of Women’s, Young Contemporary, Designer, and Specialized Apparel, where she was an instrumental leader for a variety of significant merchandise management roles over her 25 year career.